Database system selection for marketing strategies support in information systems

Decision support system (DSS) for site selection floodwater spreading schemes using remote sensing (RS) and geographical information systems (GIS)

The Effect of Marketing Information Systems in Establishing Competitive Strategies in Dermo-Cosmetic Companies

Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...

Marketing Strategies for Organic Products in Iran

The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

decision support system (dss) for site selection floodwater spreading schemes using remote sensing (rs) and geographical information systems (gis)

Geographic information systems as a marketing information system technology

Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...